The Viral KO Economy: How Max Holloway’s UFC 300 buzzer-beater and Alex Pereira’s UFC 303 head-kick rewired TikTok/Reels engagement—and the 5-step playbook brands can use to own the next knockout moment

The Viral KO Economy: How Max Holloway’s UFC 300 buzzer-beater and Alex Pereira’s UFC 303 head-kick rewired TikTok/Reels engagement—and the 5-step playbook brands can use to own the next knockout moment

Introduction — The new currency of MMA: one second of impact Two knockout clips. Two nights. Millions of rewinds, shares and comments across TikTok and Reels. Max Holloway’s hypothetical buzzer-beater at UFC 300 and Alex Pereira’s UFC 303 head-kick didn’t just add to...